Alichosema Mbunge wa Mtama @Nnauye_Nape kuhusu uhusiano wake na Rais Magufuli na kujitoa CCM. pic.twitter.com/BCQysQGAd1— Swahili Times (@swahilitimes) March 28, 2017
SOURCES::SWAHILI TIMES
3. Integrating business development
3. Integrating business development
"As for the future, your task is not to foresee it, but to enable it"
Antoine de Saint-Exupery
We have argued that business development must be "managed" and "integrated" to have a chance at being successful. In the previous section, we discussed and provided advice on how to become a "managed" business development unit – in this section, we will discuss and give advice on how to become an "integrated" unit. To become an integrated discipline, business development needs to resolve its immaturity issues. However, the current diversity of practices is not just a result of a lack of executive sponsorship to the activities or the shortage of proper role descriptions and performance measures. It is as much a result of the way many business developers themselves choose to integrate, engage and execute.
"It is a new role to be played in which success is contingent on the business developer's ability to collaborate and engage in a corporate and often political minefield. A key requirement is to play the simultaneous role as advisor to executive management and execution partner to the line organisation"
We have seen numerous examples of how high-calibre individuals that previously enjoyed the role as professional problem solvers in management consulting have entered the corner offices and failed to recognise the dramatic changes in personal style and engagement from consulting to corporate life. It is a shift in role from outsider to insider – from infrequent visitor to permanent organisational resource. It is a new role to be played in which success is contingent on the business developer's ability to collaborate and engage in a corporate and often political minefield. A key requirement is to play the simultaneous role as advisor to executive management and execution partner to the line organisation.
3. INTEGRATING BUSINESS DEVELOPMENT
When the investment pays off, the key factors for success are that the business developers themselves have
•Participated proactively in the processes that connect strategy and implementation
–becoming an integrated part of the way strategies are defined and executed
•Followed a simple set of rules of engagement
–enabling them to challenge status quo while respecting the corporate DNA
A. Connecting strategy and implementation
When introducing the concept of being "integrated" earlier, we identified business development as performing three activities
•Investigating strategic options (external/internal)
•Executing strategic projects
•Orchestrating strategy management
We have found that many business development units are in fact investigating new opportunities and executing projects. What is new to many, and what is essential for units to become truly "integrated", is to work to bridge the gap between strategy and implementation – to perform the orchestration of strategy management.
"What is new to many, and what is essential for units to become truly "integrated", is to work to bridge the gap between strategy and implementation – to perform the orchestration of strategy management"
3. INTEGRATING BUSINESS DEVELOPMENT